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Tremor Video launches Programmatic TV Marketplace

2021-10-08 09:08:43| Digital TV News

October 7, 2021 Tremor Video has alaunched its Programmatic TV Marketplace, enabling advertisers to discover, search and select TV-centric inventory for campaign activation and customization on CTV and all-screen video.

Tags: video marketplace launches launches video

 

TripleLift and Amagi scale 'In-Show' programmatic CTV advertising

2021-10-07 08:41:57| Digital TV News

October 6, 2021 TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.

Tags: advertising scale ctv programmatic

 
 

Conviva and The Trade Desk provide content context for programmatic ad buyers

2021-08-06 08:33:01| Digital TV News

July 29, 2021 Conviva and The Trade Desk have partnered to help publishers supply programmatic buyers with the network, genre, rating, length and other content data lacking in the streaming industry while still maintaining data control.

Tags: content provide trade context

 

Innovid enables programmatic interactive CTV ad buying at scale

2021-04-19 18:30:42| Digital TV News

Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.

Tags: scale buying interactive enables

 

2021 shaping up to be year of programmatic TV advertising in Europe

2021-04-08 17:00:58| Digital TV News

According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.

Tags: year tv advertising europe

 

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