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Tag: programmatic
FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
2021-03-25 13:30:24| Digital TV News
Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
Tags: offer
advertising
fox
vod
Global programmatic CTV ad spend increases 2.2x in 2020
2021-03-23 14:30:35| Digital TV News
Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
Tags: global
spend
increases
ctv
Spearad introduces 'selective' programmatic for addressable TV
2021-03-17 16:30:47| Digital TV News
Spearad has introduced 'Selective Programmatic' for addressable TV advertising, allowing users to view an ad before it is displayed, and to approve or decline it with just a simple click.
Tags: tv
selective
introduces
addressable
Beachfront and SeaChange launch programmatic ad solution for cable
2020-12-14 23:00:57| Digital TV News
Beachfront and SeaChange (NASDAQ: SEAC) have partnered to enable real-time, programmatic monetization of linear spot, OTT and VOD ad inventory. The joint solution is already deployed in the U.S.
Tags: for
solution
cable
launch
Comscore and MediaMath offer programmatic contextual ad targeting
2020-12-03 13:30:46| Digital TV News
Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
Tags: offer
targeting
contextual
comscore
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