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FOX, FreeWheel offer programmatic advertising on Comcast STB VOD

2021-03-25 13:30:24| Digital TV News

Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.

Tags: offer advertising fox vod

 

Global programmatic CTV ad spend increases 2.2x in 2020

2021-03-23 14:30:35| Digital TV News

Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.

Tags: global spend increases ctv

 
 

Spearad introduces 'selective' programmatic for addressable TV

2021-03-17 16:30:47| Digital TV News

Spearad has introduced 'Selective Programmatic' for addressable TV advertising, allowing users to view an ad before it is displayed, and to approve or decline it with just a simple click.

Tags: tv selective introduces addressable

 

Beachfront and SeaChange launch programmatic ad solution for cable

2020-12-14 23:00:57| Digital TV News

Beachfront and SeaChange (NASDAQ: SEAC) have partnered to enable real-time, programmatic monetization of linear spot, OTT and VOD ad inventory. The joint solution is already deployed in the U.S.

Tags: for solution cable launch

 

Comscore and MediaMath offer programmatic contextual ad targeting

2020-12-03 13:30:46| Digital TV News

Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.

Tags: offer targeting contextual comscore

 

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