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Tag: programmatic
Tappx to develop programmatic Server-Side Ad Insertion platform for TV
2019-12-11 13:00:21| Digital TV News
Tappx has secured funding to develop the worlds first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV solution. The Tappx PSSAI can simultaneously manage and programmatically insert contextually relevant OTT/CTV video ads into CTV content.
Tags: tv
develop
platform
insertion
Tastemade selects Telaria for programmatic OTT and CTV advertising
2019-07-10 14:30:14| Digital TV News
Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.
Tags: advertising
ott
selects
ctv
FreeWheel announces programmatic OTT offering for local TV buyers
2019-05-14 19:00:26| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced that members of the FreeWheel Advertisers network using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations.
Tags: local
offering
buyers
announces
engage:BDR announces programmatic integration with FreeWheel
2019-02-18 06:00:22| Digital TV News
engage:BDR has announced the integration of FreeWheel into its platform. The integration will work to optimize ad monetization, improve the Company's CTV/OTT presence and contribute to incremental growth in revenue, gross profit and net profit contribution.
Tags: integration
announces
announces integration
integration announces
FreeWheel Council for Premium Video Europe releases paper on programmatic technology
2019-02-12 11:10:46| Digital TV News
In a new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks at how broadcasters and pay TV operators are embracing automated technology to enhance their offerings.
Tags: video
technology
paper
premium
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