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Simpli.fi brings addressability to programmatic advertising with geo-fencing solution

2018-07-10 14:30:06| Digital TV News

Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.

Tags: advertising solution brings addressability

 

Vewd selects SpotX as their programmatic video partner

2018-03-01 12:00:01| Digital TV News

Vewd has selected video ad serving platform SpotX to power the monetization of all its over-the-top (OTT) products and services. As their first programmatic video advertising partner, Vewd will leverage SpotXs ad serving and video supply side platform (SSP).

Tags: video partner selects programmatic

 
 

R2B2 adds three Slovak TV stations to its programmatic ad network

2017-12-08 12:30:21| Digital TV News

The R2B2 Czech programmatic ad network is expanding to include three Slovak TV stations operated by CME. The top TV station in Slovakia will be among them. Now advertisers can bid on R2B2 HbbTV inventory for two countries.

Tags: network stations adds slovak

 

Sling TV and SpotX enable holiday shopper programmatic TV ad targeting

2017-11-13 14:30:32| Digital TV News

Sling TV and SpotX have opened two new addressable consumer segments focused on holiday shopping demand. Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver targeted seasonal campaigns to Sling TV viewers.

Tags: tv holiday enable shopper

 

Centro adds Samba TV to its programmatic ad platform

2017-11-01 14:00:18| Digital TV News

Centro has announced access to additional connected TV inventory via a Samba TV private marketplace (PMP). Available through programmatic buying on Centros platform, connected TV PMPs enable advertisers to efficiently and precisely reach OTT streamers at scale.

Tags: centro platform adds samba

 

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