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TEGNA selects TVSquared for ad measurement and attribution

2021-06-10 14:00:13| Digital TV News

TEGNA (NYSE: TGNA) has chosen TVSquared to power cross-platform measurement and attribution for its advertisers, supporting local data-driven linear television and CTV and OTT campaigns.

Tags: measurement attribution selects tvsquared

 

SpotX integrates audience data from TVSquared

2021-04-27 15:30:46| Digital TV News

TVSquared has been onboarded by SpotX as a measurement and attribution partner to power real-time analytics on delivery, audience, and outcomes for CTV campaigns in North America, Europe, and Latin America.

Tags: data audience integrates integrates data

 
 

TVSquared teams up with Experian to power TV analytics

2021-02-18 15:30:23| Digital TV News

TVSquared has announced that it has teamed up with Experian to offer deterministic TV ad measurement. Experian's data will be integrated into TVSquared's advanced TV ad platform.

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TVSquared brings standardized, cross-platform measurement to TV

2021-02-02 15:20:43| Digital TV News

TVSquared has announced the launch of the ADvantage XP tier of its analytics platform. ADvantage XP measures the effectiveness of TV advertising through a scalable platform for linear, addressable and OTT/CTV.

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TVSquared and Blockgraph partner on TV and cross-channel measurement

2020-09-17 16:00:17| Digital TV News

TVSquared and Blockgraph have combined TVSquared's measurement of reach and frequency with Blockgraph's audience insights and authentication platform, to make cross-channel measurement and identity resolution a reality.

Tags: partner measurement crosschannel tvsquared

 

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