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Tag: addressable
Bouygues Telecom and NRJ GLOBAL to deploy addressable TV
2021-04-20 11:20:05| Digital TV News
Bouygues Telecom and NRJ GLOBAL have signed an addressable TV agreement. NRJ GLOBAL will use Bouygues Telecom's stock of 4 million boxes to offer targeted advertising on linear TV this autumn.
Tags: tv
global
telecom
deploy
FreeWheel addressable technology unifies linear TV and digital video advertising
2021-04-14 17:30:36| Digital TV News
FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
Tags: video
technology
digital
advertising
LTN Global launches universal signaling for linear addressable TV advertising
2021-04-12 14:30:44| Digital TV News
LTN Global has announced the launch of LTN Target, a universal signaling solution. LTN Target enables interoperability by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem.
Tags: advertising
global
universal
linear
Samba TV expands addressable TV footprint with 605
2021-03-31 14:30:00| Digital TV News
Samba TV has announced that 605 is providing it with exclusive addressable access to a subset of its TV viewership dataset as part of Samba TV's plan to broaden the reach and representation of its dataset.
Tags: with
samba
expands
footprint
Spearad introduces 'selective' programmatic for addressable TV
2021-03-17 16:30:47| Digital TV News
Spearad has introduced 'Selective Programmatic' for addressable TV advertising, allowing users to view an ad before it is displayed, and to approve or decline it with just a simple click.
Tags: tv
selective
introduces
addressable