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Deutsche Telekom and RTL to expand addressable TV cooperation

2020-11-17 11:10:45| Digital TV News

Deutsche Telekom and RTL have announced that RTL's streaming service, TV Now Premium, will be integrated with Deutsche Telekoms Magenta TV, and the pair have also agreed to increase cooperation on advertising with a special focus on addressable TV.

Tags: tv expand deutsche cooperation

 

FranceTV Publicité begins addressable TV campaigns on Orange STBs

2020-11-13 13:00:03| Digital TV News

FranceTV Publicité and Orange have begun to offer addressable TV in France. Targeted advertising will be deployed on channels from France Télévisions received by users with set-top boxes from Orange.

Tags: orange begins campaigns addressable

 
 

Canoe enables multi-distributor addressable ad campaign for AMC Networks

2020-11-11 17:30:21| Digital TV News

The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.

Tags: networks campaign enables canoe

 

ITV launches Planet V addressable advertising platform

2020-10-05 12:00:46| Digital TV News

ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITVs VOD service, the ITV Hub.

Tags: advertising platform planet launches

 

SpotX unveils programmatic solutions for linear Addressable TV

2020-09-22 15:30:36| Digital TV News

SpotX has announced programmatic solutions for linear addressable TV. The solutions are in part built in support Project OAR. SpotX is also powering programmatic executions within traditional STBs owned by MVPDs.

Tags: tv solutions linear unveils

 

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