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Tag: campaign
New Mexico oil and gas group starts media campaign
2015-04-05 04:03:23| Oil & Gas - Topix.net
This still from a video produced by the New Mexico Oil and Gas Association highlights the fact that in 2014 the oil and gas industry provided 2.1 billion in general fund revenues to the state. Next month, the New Mexico Oil and Gas Association plans to roll out a 30-second commercial as part of its 'Funding Education, Fueling Our Future' campaign.
The Guardian targets oil companies with 'unprecedented' climate-change campaign
2015-04-01 16:36:00| Climate Ark Climate Change & Global Warming Newsfeed
Mashable: Climate change is one of those large, sweeping stories in which history has not made a dent in more than 30 years. Alan Rusbridger, the editor in chief of the Guardian, decided to tackle it in a six-month, all-hands blitz. Rusbridger is stepping down in June after 20 years atop the Guardians masthead, a move he says brought up thoughts of his legacy. I thought, Well, I havent got long now, and therefore I want to do something about this whole subject, Rusbridger told Mashable. I wondered,...
Tags: companies
oil
campaign
targets
Michigan Sugar Co. wraps up annual beet slicing campaign, growers ready to plant new crop
2015-04-01 08:53:33| Sugar Industry News
MONITOR TOWNSHIP, MI -- Michigan Sugar Co. wrapped up its annual beet processing campaign on Monday and Mike Schmidt says he's ready to get a new season started.
Tags: ready
annual
plant
michigan
Carlsberg takes on Stella Artois in new ad campaign
2015-03-30 17:01:00| Daily beverage news and comment - from just-drinks.com
Carlsberg is going on the offensive in the UK with a new campaign claiming that drinkers prefer its Carlsberg Export lager brand to Anheuser-Busch InBev's Stella Artois.
Tags: takes
campaign
stella
carlsberg
With much to be unhappy about, Coke is dropping 'happiness' ad campaign
2015-03-27 03:47:09| Beverages - Topix.net
Even though they've spent tens of millions of dollars on it over six years; even though they've run it in print, broadcast and digital media in more than 200 markets worldwide; and even though they went so far as to record a single of its theme song , it appears that Coca-Cola's no longer happy with its "Open Happiness" ad campaign. "The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu; FCB in South Africa; Martin Mercado; McCann in Madrid; Ogilvy; Santo; Sra Rushmore; and The Cyranos," Adweek reported March 23. Maybe it's because their new chief marketing officer, Marcos de Quinto, had a case of the New Broom Syndrome.
Tags: campaign
happiness
dropping
coke
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