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United Way picks Fluor CEO to run 2015 campaign

2015-03-18 05:48:13| Paper - Topix.net

United Way's last four chairmen have been local CEOs of global companies: Randall Stephenson, CEO of AT&T Corp., in 2011; Rich Templeton, president and CEO of Texas Instruments Inc., in 2012; Tom Falk, chairman and CEO of Kimberly-Clark Corp., in 2013; and Tom Greco, Frito-Lay North America CEO, in 2014. Last year, the Dallas group celebrated its 90th anniversary and launched a Unite Forever endowment campaign.

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Starbucks #RaceTogether campaign mocked

2015-03-17 21:59:04| BBC News | Business | UK Edition

A Starbucks PR campaign to unite customers with conversations about race appears to have backfired, as the company's big roll-out was mocked on Twitter.

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Penske Truck Leasing Starts New National Ad Campaign

2015-03-16 19:26:24| Logistics - Topix.net

The new campaign aims to highlight the breadth of the brand's service offering to businesses and consumers in a unique and entertaining way. "Many people know us for our bright-yellow rental trucks but we also have a broad business services offering," said , Senior Vice President of Marketing at Penske Truck Leasing.

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Campaign Aimed at Altering Route of Natural Gas Pipeline

2015-03-16 00:36:31| Oil & Gas - Topix.net

Opponents of the proposed Virginia route of a 550-mile natural gas pipeline from West Virginia to North Carolina have launched a campaign to enlist more allies in their fight. The "All Pain, No Gain Campaign" delivered that message Sunday in paid media spots in central and western Virginia markets.

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Stewart's pushes sales of Suzuki models - with 10-cent campaign

2015-03-15 15:03:20| Auto Dealers - Topix.net

Stewart's Auto Sales and its in-house financing partner, Simpson Finance Jamaica Limited, are making a more aggressive play for car sales by tacking on insurance coverage and servicing to sales of the Suzuki brand. "At the beginning of the year people are not that fluid with cash; they have spent all their money over the Christmas holiday," said Suzuki brand manager, Mathew Stevenson.

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