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Ad Council's 'Love' Campaign Fights Bigotry

2015-02-13 02:20:52| Beverages - Topix.net

The Ad Council is joining forces with a slew of major brands for a new public service advertisement campaign combating prejudice and intolerance of all kinds. The campaign, on the theme "Love Has No Labels," is receiving support from The Coca-Cola Company, PepsiCo, P&G, Unilever, Allstate and State Farm, among others.

Tags: love campaign councils fights

 

Lutheran Social Services campaign raises $5.7 million for expansion project

2015-02-13 01:05:43| Paper - Topix.net

Lutheran Social Services of South Central Pennsylvania has raised $5.7 million to fund a major expansion project at The Village at Sprenkle Drive, a senior living community located in Manchester Township, according to a news release. "We are grateful beyond words to those many loyal donors and new friends that have helped us achieve this level of success," Glenn Miller, vice president for Philanthropy, said in the release.

Tags: services social project million

 
 

Sam Edelman Focuses on Sam Girl Lifestyle for Spring 2015 Ad Campaign

2015-02-10 20:47:39| Footwear - Topix.net

Shot at a private residence in Los Angeles by up-and-coming photographer Zoey Grossman, the campaign features Josephine Skriver alongside fresh faces Charlene Almarvez and Rossy Herrera. "I wanted to show a behind-the-scenes look at what could be the life of a Sam Girl through a series of intimate snapshots captured throughout her day," said Sam Edelman, designer, founder and president of the Sam Edelman division of Brown Shoe Company.

Tags: girl spring sam lifestyle

 

Budweiser campaign embraces 'big beer' role, separates itself from growing craft beer market

2015-02-06 17:24:48| Beverages - Topix.net

After several years of losing ground to craft brewers, Anheuser-Busch, the country's biggest brewery, seems to be conceding that its flagship brew may not fly with fans of fancy suds. Rather than try to woo them to toss back a Budweiser, Anheuser-Busch is aiming its latest marketing at its core consumers, the folks who likely wouldn't reach for a craft beer in any case.

Tags: big market role growing

 

Coca-Cola Co drops Twitter campaign after Mein Kampf attack

2015-02-05 16:30:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has hit back at "pervasive online negativity" after the company's latest Twitter campaign was hijacked into retweeting parts of Mein Kampf.

Tags: attack campaign drops twitter

 

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