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Tag: campaign
Climate change: UN backs fossil fuel divestment campaign
2015-03-15 11:02:00| Climate Ark Climate Change & Global Warming Newsfeed
Guardian: The UN organisation in charge of global climate change negotiations is backing the fast-growing campaign persuading investors to sell off their fossil fuel assets. It said it was lending its moral authority to the divestment campaign because it shared the ambition to get a strong deal to tackle global warming at a crunch UN summit in Paris in December. We support divestment as it sends a signal to companies, especially coal companies, that the age of burn what you like, when you like cannot...
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Inside 3M's First Global Brand Campaign In More Than 25 Years
2015-03-11 19:28:32| Chemicals - Topix.net
I've covered interactive advertising for Advertising Age during the dot-com boom and then marketing for Business 2.0, served as contributing editor at Chief Executive magazine, and was editor-in-chief of Sales & Marketing Management magazine before joining Ad Age again, where I most recently served as editor of CMO Strategy. Now at Forbes as CMO Network editor, I'm thrilled to be overseeing content for that most dynamic, creative and arguably challenged executive in the C-suite, the CMO.
Pepsi's Latest Ad Campaign Has Little To Do With Soda
2015-03-11 15:43:40| Beverages - Topix.net
This year marks the 40th anniversary of the soda giant's famous "Pepsi Challenge" campaign, which asked people to do a blind taste test to see if they preferred Pepsi or Coke. To celebrate, the company is re-launching the challenge , complete with celebrities like Usher and Serena Williams, as well as Vine and Snapchat sensation Jerome Jarre.
Mariano's launching new ad campaign
2015-03-10 02:16:54| Grocery - Topix.net
Bob Mariano, chairman and CEO of Mariano's parent company, Roundy's, has been seeking to differentiate Mariano's grocery stores from Whole Foods. Bob Mariano, chairman and CEO of Mariano's parent company, Roundy's, has been seeking to differentiate Mariano's grocery stores from Whole Foods.
VF, United Guaranty pledge a total of $3M to 'Say Yes to Education' campaign
2015-03-09 20:57:32| Apparel - Topix.net
Greensboro-based apparel maker VF Corp. and mortgage insurer United Guaranty Corp. announced Monday that they have pledged a total of $3 million to the $28 million "Say Yes to Education" fundraising initiative , bringing the total announced commitments so far to $8 million. VF pledged $2 million and United Guaranty pledged $1 million to the Say Yes to Education effort, adding to a $5 million commitment announced last month by the Phillips Foundation.
Tags: to
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