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The Man Behind IBM's Cloud Campaign

2015-01-27 00:30:33| Electronics - Topix.net

Facing an uphill battle to boost revenue, International Business Machines Corp. is mounting a high-stakes campaign to become a top player in cloud services. Now that push has a new point man.

Tags: man campaign cloud ibms

 

Tsingtao dives into Chinese folklore for new UK campaign

2015-01-26 11:26:00| Daily beverage news and comment - from just-drinks.com

Tsingtao's UK distributor, Halewood International, has launched a new campaign for the Chinese beer brand based on the "Eight Immortals" from Chinese mythology.

Tags: uk chinese campaign dives

 
 

Whirlpool Seeking Videos For Every Day, Care Campaign Ad

2015-01-22 00:50:49| Appliances - Topix.net

The world's largest appliance maker is seeking videos for a new 30-second national TV ad as part of it's "Every Day, Care" campaign. Whirlpool brand manager Jon Hall says they're asking for videos of people singing "You Are My Sunshine" to highlight the care and support they've received from a loved one in their lifetime.

Tags: day care videos seeking

 

Two New Yorkers Recreate MTA's Etiquette Campaign Ads in New Video

2015-01-20 16:14:50| Railroads - Topix.net

By now we've all heard about the new subway etiquette placards the Metropolitan Transportation Authority rolled out earlier this month. As part of a new campaign focused on improving the quality of life for all commuters, the signs are designed to dissuade riders - via colorful, faceless, stick-figure renderings - from participating in a number of new "don'ts," including pole-dancing, manspreading , and grooming.

Tags: new video ads campaign

 

TLC looks to fund final album through Kickstarter campaign

2015-01-19 18:38:36| Automakers - Topix.net

Grammy-winning R&B group TLC is depending on fans to fund the release of their final album through a Kickstarter campaign. The group, which currently consists of T-Boz and Chilli, launched the campaign on Monday.

Tags: final album fund campaign

 

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