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Tag: audience
Discovery partners with Inscape for TV audience measurement
2019-11-12 17:00:40| Digital TV News
Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
Tags: partners
audience
measurement
discovery
Comscore delivers TV audience data to CTV Media
2019-10-03 14:40:11| Digital TV News
Comscore (NASDAQ: SCOR) has announced a partnership with CTV Media to provide audience data for all clients on a regional and national scale. CTV Media provides data-driven media solutions to advertising agencies for linear & connected TV.
Tags: data
media
audience
delivers
Telaria introduces Audience Connect addressable CTV solution
2019-09-26 14:30:12| Digital TV News
Telaria (NYSE:TLRA) has launched Audience Connect for publishers and marketers, a suite of products built for CTV/OTT, mobile, and desktop. Audience Connect makes it easy for marketers to deliver on-target campaigns, spanning multiple addressable criteria.
Tags: solution
connect
audience
introduces
Partnerships and interoperability driving growth of audience targeted campaigns
2019-09-23 19:30:11| Digital TV News
FreeWheel has announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video.
Tags: growth
driving
audience
partnerships
Partnerships and interoperability driving growth of audience targeted campaigns
2019-09-23 19:30:07| Digital TV News
FreeWheel has announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video.
Tags: growth
driving
audience
partnerships
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