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Exclusive: Tiempo Development lands $2.2 million in funding for hiring, marketing efforts
2015-05-08 08:45:14| Semiconductors - Topix.net
Tiempo Development LLC, a Tempe-based software services company, has closed on a $2.2 million round of funding to hire new employees and market the company across the U.S. Tiempo received $1 million, with two $600,000 options, in its mezzanine round, which is between Series A and Series B. The new funding is from Dallas-based Cypress Growth Capital LLC, who offers royalty-based growth capital. The round is meant to get the company ready for its Series B funding, said Cliff Schertz , Tiempo CEO and president.
Tags: development
marketing
million
efforts
IBM, Facebook enter data-fueled marketing partnership
2015-05-06 09:14:00| Telecompaper Headlines
(Telecompaper) IBM and Facebook have signed a data-fueled marketing partnership deal, the New York Times reported. The partnership will combine data that marketers have on customers, such as purchase behaviour, responses to a marketer email campaigns and call centre inquiries, with Facebook data including likes, comments and complaints. IBM data analytics will be used to help big brands find and communicate with more finely targeted audiences on Facebook, what the company calls a "personalization at scale." The insights gleaned from analysing Facebook and other data will also help companies better target consumers in other marketing channels, such as ads on the web and email programmes. Facebook will also be the first company to join IBM's new Commerce ThinkLab. The new lab is a collaborative setting for applied research involving teams from major consumer brands and retailers, IBM industry experts and data scientists, and teams from Facebook. IBM is looking to the partnership for more revenue for its data commerce business. For Facebook, the incentive is not more ads on Facebook but better-performing ones that can command higher rates.
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marketing
partnership
ibm
How do I create a strategy for content marketing?
2015-05-05 08:51:57| Capgemini News Feed
Gunilla Lindestreng Language Worldwide Share: Share this page
Tags: content
create
marketing
strategy
Lonza promotes new marketing manager
2015-05-01 07:00:00| Happi Breaking News
Tags: marketing
manager
promotes
lonza
Glaxo gets OK to expand marketing of inhaler drug
2015-05-01 00:31:09| Biotech - Topix.net
GlaxoSmithKline plc says it has received U.S. approval to sell its once-a-day respiratory inhaler Breo Ellipta for a new use in asthma patients ages 18 and older. The expanded approval from the Food and Drug Administration will help Glaxo replace sales of its best-selling product, Advair, which faces generic competition in Europe and pricing pressures in the U.S. Breo Ellipta was originally approved to treat a form of lung disease.
Tags: marketing
expand
drug
glaxo
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