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Sprint names former media boss as top marketing executive

2015-05-22 02:41:13| IT Services - Topix.net

Sprint Corp. CEO Marcelo Claure filled in a key position on his team Wednesday evening.

Tags: top media marketing names

 

Comment - Spirits - Is Marketing Twisting the Meanings of Words?

2015-05-21 00:14:00| Daily beverage news and comment - from just-drinks.com

In the battle for consumers' hearts and minds, are drinks companies overlooking the widely-held definitions of words and phrases? Is there leeway to argue that certain terms may not mean exactly what consumers perceive? Ian Buxton considers the evidence.

Tags: of comment words marketing

 
 

10 predictions of where real estate marketing will be in 2020

2015-05-19 14:10:33| Real Estate - Topix.net

The way in which real estate agents market properties and themselves has changed drastically even in the past 10 years. With information being more readily shared and buyers becoming savvier in the marketplace, it will become increasingly important for agents to cut through the clutter to get their message across.

Tags: in will real estate

 

Han Sung Motor taps scent for branding and marketing

2015-05-17 13:37:13| Auto Dealers - Topix.net

Luxury car marketing has sought to tap into nearly every area of the human senses, but Han Sung Motor is taking it to a new level by adding a fragrance to the company's branding strategy. The largest official Mercedes-Benz dealer in Korea released "Han Sung Interior Fragrance," a signature perfume to be presented at 12 Han Sung showrooms across the country.

Tags: marketing han motor branding

 

Cemen Tech introduces new President/CEO and Director of Sales and Marketing

2015-05-15 07:00:00| Coatings World Breaking News

Tags: sales marketing director tech

 

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