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Post-Harvest Marketing Challenge: Sizing Up the Market

2013-03-15 16:02:00| Corn & Soybean Digest

CSD columnist Ed Usset, University of Minnesota, spoke to farmers at Commodity Classic on March 2. His topic: post-harvest marketing for corn and soybeans. Usset used fictional characters to show different marketing styles and the results from those styles, whether you sell the carry, have no storage, etc. He also talked about sizing up the market. His biggest reminder to attendees, and all crop marketers: Forget last year! read more

Tags: market marketing challenge sizing

 

HTC: Samsung spent money on marketing, not innovation

2013-03-15 02:29:41| CNET News.com

"I went from laughing to feeling embarrassed" about the presentation, HTC President Jason MacKenzie tells CNET. [Read more]

Tags: money marketing samsung spent

 
 

Samsung Galaxy S4 marketing drive more potent than device itself analysts

2013-03-15 01:00:00| Total Telecom industry news

Gadget maker unveils latest flagship smartphone; due to hit the shelves by end of April.

Tags: marketing drive device samsung

 

Apple marketing chief blasts Android ahead of Samsung launch

2013-03-14 16:59:00| Telecompaper Headlines

(Telecompaper) Apple has gone on the offensive ahead of the launch of Samsung's new flagship Galaxy smartphone on 14 March. Apple marketing chief Phil Schiller gave interviews to the Wall Street Journal, Bloomberg and Reuters to underline the superior user experience on the iPhone compared to phones running Google's Android system. "What I see is a reality that we're doing really well, and it's not always being reported," he told Bloomberg. Schiller cited a survey from research firm ChangeWave that found that around three-quarters of iPhone users say they are "very satisfied" with their device compared with around half of Android users, the WSJ said. The Apple executive said Android phones were often a "giveaway" phone, used in promotions to attract customers, Bloomberg reported. Schiller told Reuters that Google's own research showed the vast majority of Android users were stuck on older versions of the software, and that Samsung's new phone itself may debut with a year-old operating system that will need updating. Schiller said this fragmentation poses a problem for consumers. He also said that Apple's internal research shows four times as many consumers are switching to iOS from Android than the other way.

Tags: marketing chief samsung apple

 

Apple marketing chief slams Android in interview

2013-03-13 23:00:48| CNET News.com

It's no secret Apple doesn't like Google. Apple's marketing chief is taking the battle out of court. [Read more]

Tags: marketing chief interview apple

 

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