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Tag: marketing

The Apples and Oranges of Dealer Marketing

2013-02-24 18:40:01| AutomotiveDigest.com - Automotive Industry News

The wealth of data being provided to dealers from their vendors is truly incredible. Twenty years ago, dealers thought it was amazing when I could show them cost-per-thousand numbers for their radio, TV, print, and outdoor advertising. Today the amount of marketing data available to a typical dealer has increased more than one-hundred fold. This spawned a number of additional products available to dealers, from full business intelligence tools like our own DrivingSales Data to an array of dashboard products designed to organize the data. That's the good news. The bad news is some of these products are mixing apples and oranges. The purpose is to have valid, reliable information for decision making. Mixing incompatible data can lead to precisely inaccurate results that drive dealers in the wrong direction. Dennis Galbraith, Research and Business Intelligence specialist for dealers at DrivingSales.com, wants dealers to understand the importance of the tremendous amount of data available to them through their vendors.The Article The Apples and Oranges of Dealer Marketing appeared first on Automotive Digest.

Tags: marketing dealer apples oranges

The Marketing Corner: Introducing The Fifth Screen

2013-02-24 01:57:30| Automakers - Topix.net

In this photo from 2011, Alan Mulally, CEO of Ford Motor Co., presents the new Ford Sync automotive mobile communications system at the CeBIT technology trade fair in Hanover, Germany.

Tags: marketing screen corner introducing

U.S. probes J&J on recalled hip implant marketing

2013-02-23 04:31:13| Food - Topix.net

U.S. prosecutors are investigating Johnson & Johnson's practices in marketing a line of hip replacements recalled in 2010 because many had to be replaced within a few years -- part of a string of more than 30 product recalls by the health care giant in the last 3 1/2 years.

Tags: marketing hip probes recalled

Feds probe J&J on marketing of recalled hip implant

2013-02-22 20:34:08| Biotech - Topix.net

Health care giant Johnson & Johnson says it's under investigation by federal prosecutors over the company's practices in marketing a line of hip replacements recalled two years ago because many failed and had to be replaced within five years.

Tags: marketing hip probe recalled

Feds probe J&J on marketing of recalled hip implant

2013-02-22 20:15:28| Food - Topix.net

Health care giant Johnson & Johnson says it's under investigation by federal prosecutors over the company's practices in marketing a line of hip replacements recalled two years ago because many failed and had to be replaced within five years.

Tags: marketing hip probe recalled

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