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HEAD OF MARKETING

2013-02-26 17:01:00| Latest apparel & textile industry jobs - from just-style.com

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Expected Appointments Of Tom Walters As President Of ExxonMobil Production Company And Rob Franklin As President Of ExxonMobil Gas & Power Marketing Company

2013-02-26 16:52:00| oilandgasonline Home Page

Exxon Mobil Corporation announced recently that its board of directors is expected to appoint T.R. (Tom) Walters as president of ExxonMobil Production Company and R.S. (Rob) Franklin as president of ExxonMobil Gas & Power Marketing Company, effective March 1.

Tags: company power marketing production

 
 

4 Concepts to Grasp in Copyright and Content Marketing

2013-02-25 23:33:35| AutomotiveDigest.com - Automotive Industry News

IMN has always provided dealers with a powerful tool for communicating with customers and prospects. Customers that use Loyalty Driver or social media have an incredibly powerful means of communication at their fingertips. The issue, however, is populating those tools with meaningful, effective content. IMN provides relevant, meaningful and timely content, but we also encourage [...]The Article 4 Concepts to Grasp in Copyright and Content Marketing appeared first on Automotive Digest.

Tags: copyright content marketing concepts

 

10 Things Learned about Email Marketing from the MarketingSherpa Handbook

2013-02-25 21:18:28| AutomotiveDigest.com - Automotive Industry News

Earlier this year, MarketingSherpa released the 2nd Edition of their Email Marketing Handbook, an in-depth research guide to help improve your email marketing strategy. As a sponsor of this handbook, we have pulled together what we, at IMN, feel are the top 10 tips we learned below. 1. 73% of companies recognize that email produces, or will product ROI and as such, are increasing their budgets. 2. CMOs indicate that email marketing is most effective at achieving the following business objectives: completing post-sales transactions (41%), nurturing prospects (31%), driving website traffic (27%) and building brand awareness (27%). Keep reading for all the tips from Nancy Liberman, CMO at IMN. The Article 10 Things Learned about Email Marketing from the MarketingSherpa Handbook appeared first on Automotive Digest.

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Memorable marketing flip-flops

2013-02-25 00:17:04| Beverages - Topix.net

A strategy by Maker's Mark to lower the bourbon's alcohol content by three percentage points did not exactly please many of its customers.

Tags: marketing memorable flipflops

 

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