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The Beer Guy Approach to Digital Marketing

2013-03-13 21:30:07| AutomotiveDigest.com - Automotive Industry News

Ive always been a beer kind of guy. Fortunately for guys like me, todays digital world can also be approached with a "beer guy" mentality, where digital thinking is simplified around four key areasInventory, Websites, Advertising, and CRM. Focusing on those basics helps make sense of the various tactics and trends that are always floating around our space these days. Heres a quick overview of each: John Jones, West Coast Territory Director for Dealer.com, wants dealers to get the inside track on synchronizing an effective digital presence for a successful interaction with online shoppers as potential customers. [Read more] The Article The Beer Guy Approach to Digital Marketing appeared first on Automotive Digest.

Tags: digital marketing approach guy

 

TopRank in New York: Creative Content Marketing & Maximizing Social Advertising #SESNY

2013-03-13 15:57:12| Marketing and Public Relations - M&O

The organizers of this years SES New York couldnt have chosen a better place to hold this 3-day event than the Marriott Marquis because this is sure to be a marquee event! From March 25-28, 2013, the annual #SESNY conference will be THE place to learn how to succeed in online marketing. From SEO to [...]

Tags: content york social advertising

 
 

Samsung outguns Apple in marketing, report says

2013-03-13 13:27:32| CNET News.com

Samsung spent $401 million to promote its products in the U.S. last year, compared with $333 million spent by Apple. [Read more]

Tags: report marketing says samsung

 

UK: Westons Cider launches GBP5m marketing push

2013-03-13 12:23:00| Daily beverage news and comment - from just-drinks.com

Westons Cider has lined up a GBP5m (US$7.5m) marketing campaign as competition in the UK cider sector heats up.

Tags: marketing push launches cider

 

SXSW 2013: No new Twitter, but marketing and hardware stand out

2013-03-12 21:37:36| InfoWorld: Top News

South by Southwest Interactive is best known as the technology festival that put such social networking mainstays as Twitter and Foursquare on the map. But if there was a "next big thing" at this year's event, finding it would be pretty hard. Part of the problem is that the Austin, Texas, conference has grown so large, with so much corporate branding and marketing taking place, that small tech companies must resort to extreme measures to get noticed.

Tags: out hardware marketing stand

 

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