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Oscar Pistorius scandal deals Nike latest marketing black eye
2013-02-22 06:31:44| Footwear - Topix.net
After Nike suspended its contract with accused murderer Oscar Pistorius , the Oregon sports equipment company was once again faced with weighing the value of the celebrity endorsements.
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How to Plan a Video Marketing Campaign for Your Dealership
2013-02-19 17:43:27| AutomotiveDigest.com - Automotive Industry News
So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership. What is more, youve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully. Most importantly, youve allocated precious budget to hiring a professional. Now what? Know Your Limits You are not Your Target. You must identify the value drivers that motivate your audience to buy and then align your messaging and creative expressions accordingly. Remember you are not the target of your marketing campaign. Unless you are selling to your mirror image you need to hold back on injecting too much of your likes and tastes into your content. Tested tactics are best and proven creative resources that can deliver audience driven content are the best choice. Want more tips from Joe Schwartz, CMO of weselldigitally.com? The Article How to Plan a Video Marketing Campaign for Your Dealership appeared first on Automotive Digest.
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Dealer.com Partners with Contact At Once! to Embed Live Chat into its Integrated Marketing and Operations Solution
2013-02-18 19:04:36| AutomotiveDigest.com - Automotive Industry News
The Article Dealer.com Partners with Contact At Once! to Embed Live Chat into its Integrated Marketing and Operations Solution appeared first on Automotive Digest.
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Lonza Names New Marketing Manager
2013-02-15 19:10:00| Happi Breaking News
Feyerherm promoted at the company.
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Bunting Magnetics Names Sonia Cox as Director of Marketing
2013-02-15 06:00:00| Industrial Newsroom - All News for Today
Newton, KS —Bunting Magnetics Co.—producer of precision magnetic products for the worldwide automobile, plastics, food, electronics, and printing industries—has named Sonia Cox as Director of Marketing, with responsibility for the worldwide marketing functions of Bunting Magnetics.<br /> <br /> Commenting on the appointment, Bunting Magnetics Company President Robert J. Bunting said: “Sonia Cox brings Bunting Magnetics a unique background, and strengthens our approach ...
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