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Tag: advertising
Verizon's top goal with AOL: mobile video advertising
2015-05-13 07:54:02| IT Services - Topix.net
Verizon Communications has made clear what it hopes to gain with the $4.4 billion purchase of AOL: a better way to sell mobile video ads. AOL, ridiculed for its continuing dial-up Internet business, has in the last few years assembled a set of cutting-edge online video technology tools to buy and sell ads automatically in real-time, measure audience metrics and specifically target users based on their preferences.
Tags: top
video
mobile
advertising
Comment - Have Beverages Entered a New Age of Virtual Advertising?
2015-05-01 18:58:00| Daily beverage news and comment - from just-drinks.com
The camera soars low over fields of spiked agave plants, past workers toiling under the hot Mexican sun. You turn your head as you drift into the hold of a truck. Suddenly you're in a bustling Tequila distillery, dipping under a two-tonne agave-crusher and through to a cask-filled warehouse.
Tags: of
comment
age
advertising
N.Y. transit authority bans all political advertising
2015-04-30 22:56:17| Railroads - Topix.net
New York's Metropolitan Transportation Authority voted to ban all political advertising on its subways and buses, allowing it to refuse to display an ad about Muslims killing Jews. The resolution passed Wednesday night at the MTA board meeting in a 9-2 vote and the ban became effective immediately, the New York Post reported.
Tags: advertising
political
authority
transit
Recent Ninth Circuit Decisions in False Advertising Consumer Class...
2015-04-30 03:53:00| Food - Topix.net
In two recent decisions, Reid v. Johnson & Johnson , __ F.3d __, Case No. 12-56726 and Astiana v.
Tags: recent
class
advertising
consumer
24 Hours in Advertising: Monday, April 27, 2015
2015-04-27 10:06:29| Apparel - Topix.net
Derek Jeter on The Players' Tribune Derek Jeter spoke to Adweek about his post-baseball project, The Players' Tribune, a platform for athletes to write and discuss their experiences. AOL looks for a home in sports AOL has put a lot of resources into creating original sports programming, including the comedy show 2 Point Lead.
Tags: april
hours
advertising
monday
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