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Scotts sees 95pc jump in high-value users via programmatic mobile ads

2016-04-16 03:39:47| Chemicals - Topix.net

Lawn and garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control, according to The executive explained that the app install push was supported through thousands of smaller campaigns targeted to various groups, and surprised Scotts Lawn when consumers outside of its goal demographic showed much more positive results.

Tags: users mobile jump ads

 

Windows PC users should uninstall QuickTime immediately

2016-04-15 20:01:28| Extremetech

If you've still got Apple QuickTime bouncing around on a Windows installation, the US government and antivirus vendors are recommending you immediately remove it. Apple, however, doesn't seem to be talking about the issue.

Tags: users windows immediately quicktime

 
 

Nintendo's Miitomo Quickly Nabs 4M Users

2016-04-13 18:05:15| PC Magazine Software Product Guide

Now, the big question is, can Miitomo sustain this popularity?

Tags: users quickly nabs nintendos

 

Kensington Expert Mouse Wireless Trackball Earns Kudos from Users

2016-04-13 14:38:30| Wireless - Topix.net

Speed, Precision and Ease-of-Use Make New Wireless Trackball a Winner at the Desktop for Greater Computing Flexibility and Productivity Kensington, a worldwide leader of desktop computing and mobility solutions for IT, business and home office professionals, announced today that its new Expert Mouse Wireless Trackball has received high marks from users across industries including music, graphic design and computer software. Designed to give users more flexibility, the new trackball delivers exceptional comfort and ease-of-use, while reducing clutter from the desktop with the absence of a USB cable for connectivity.

Tags: users wireless expert mouse

 

Wireless Industry Survey Says Users Simply Adore Zero Rating -

2016-04-07 17:31:48| Wireless - Topix.net

The wireless industry's chief lobbying apparatus, the CTIA, is pushing a study this week claiming that the vast majority of consumers really love zero rating -- or the act of exempting some content from wireless usage caps. According to the survey, 94% of Millennials were more likely to try to a new online service if it was a part of free data offering.

Tags: rating users industry simply

 

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