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Comscore ad marketplace for Connected TV goes global

2020-10-22 16:00:10| Digital TV News

Comscore (NASDAQ: SCOR) has announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application.

Tags: global goes connected marketplace

 

Comscore launches streaming behavior segments through Tru Optik

2020-10-06 13:30:02| Digital TV News

Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.

Tags: behavior streaming segments optik

 
 

Comscore powers LiveRamp updated TV measurement solution

2020-10-01 13:30:18| Digital TV News

Comscore (NASDAQ: SCOR) and LiveRamp (NYSE: RAMP) have unveiled a version of LiveRamp's TV measurement solution that comines Comscore's data with LiveRamp's identity and data connectivity solutions.

Tags: updated solution measurement powers

 

Graham Media renews with Comscore for TV measurement

2020-09-24 14:00:00| Digital TV News

Comscore (NASDAQ: SCOR) has announced a renewal agreement with Graham Media Group. Under the agreement, Comscore will provide continued local TV and digital measurement across Graham Media's station footprint.

Tags: media measurement graham renews

 

Comscore expands global Connected TV footprint with Samba TV

2020-09-21 11:30:03| Digital TV News

Comscore (NASDAQ: SCOR) has announced that it has expanded its TV measurement footprint with Samba TV. The launch of international Smart TV measurement capabilities will begin in select European markets.

Tags: tv global connected samba

 

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