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Comscore expands relationship with Fox

2021-08-11 08:31:36| Digital TV News

August 6, 2021 Comscore (NASDAQ: SCOR) has announced that it has expanded and extended its relationship with Fox Corporation (Nasdaq: FOXA, FOX), which includes Comscore's National TV measurement.

Tags: relationship fox expands comscore

 

Comscore provides audience measurement currency to Spectrum Reach

2021-07-22 08:31:23| Digital TV News

July 21, 2021 Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.

Tags: reach audience currency measurement

 
 

ANA partners with Comscore to assess Virtual People ID

2021-06-28 10:41:32| Digital TV News

June 24, 2021 The ANA has announced that it is partnering with Comscore to conduct a preliminary test as part of its efforts to develop a privacy-preserving cross-media measurement solution for marketers.

Tags: people partners virtual ana

 

WarnerMedia trials national addressable TV with Comscore

2021-06-09 15:30:17| Digital TV News

WarnerMedia is the first to formally participate in Comscores National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).

Tags: national trials addressable comscore

 

Comscore wins back local TV measurement at Capitol Broadcasting

2021-06-07 13:30:22| Digital TV News

Comscore (Nasdaq: SCOR) has announced an agreement to provide Capitol Broadcasting with local TV measurement, including for WRAL & WRAZ in Raleigh, NC.

Tags: back local measurement wins

 

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