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Comscore to offer cross-platform movie measurement

2021-01-25 16:00:51| Digital TV News

Comscore (NASDAQ: SCOR) has announced Comscore Movies Everywhere, cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform.

Tags: offer movie measurement comscore

 

Comscore renews audience measurement deal with TEGNA

2020-12-10 13:30:13| Digital TV News

Comscore (NASDAQ: SCOR) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the agreement, TEGNA will expand its local TV and digital measurement partnership with Comscore to include 22 total markets.

Tags: deal audience measurement renews

 
 

Gray Television renews with Comscore for Local TV measurement

2020-12-07 13:30:43| Digital TV News

Comscore (Nasdaq: SCOR) has announced a renewal and expansion agreement with Gray Television that will see Gray using Comscores measurement services for the vast majority of its market footprint.

Tags: local television gray measurement

 

Comscore and MediaMath offer programmatic contextual ad targeting

2020-12-03 13:30:46| Digital TV News

Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.

Tags: offer targeting contextual comscore

 

Comscore announces advancements in cross-screen media measurement

2020-10-26 15:00:35| Digital TV News

Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.

Tags: media measurement announces advancements

 

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