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Tag: comscore
Comscore to offer cross-platform movie measurement
2021-01-25 16:00:51| Digital TV News
Comscore (NASDAQ: SCOR) has announced Comscore Movies Everywhere, cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform.
Tags: offer
movie
measurement
comscore
Comscore renews audience measurement deal with TEGNA
2020-12-10 13:30:13| Digital TV News
Comscore (NASDAQ: SCOR) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the agreement, TEGNA will expand its local TV and digital measurement partnership with Comscore to include 22 total markets.
Tags: deal
audience
measurement
renews
Gray Television renews with Comscore for Local TV measurement
2020-12-07 13:30:43| Digital TV News
Comscore (Nasdaq: SCOR) has announced a renewal and expansion agreement with Gray Television that will see Gray using Comscores measurement services for the vast majority of its market footprint.
Tags: local
television
gray
measurement
Comscore and MediaMath offer programmatic contextual ad targeting
2020-12-03 13:30:46| Digital TV News
Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
Tags: offer
targeting
contextual
comscore
Comscore announces advancements in cross-screen media measurement
2020-10-26 15:00:35| Digital TV News
Comscore's (NASDAQ: SCOR) approach centers on audience- and impression-based currency, enhanced addressable advertising capabilities, outcome-based attribution, Exact Commercial Ratings and solutions solving for cookieless world.
Tags: media
measurement
announces
advancements