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Comscore and Samba TV extend CTV data partnership to Australia

2021-02-24 21:30:55| Digital TV News

Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.

Tags: data australia partnership extend

 

Comscore and MediaMath target CTV and video in LATAM

2021-02-18 13:30:28| Digital TV News

Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution for Latin America using MediaMath's demand-side platform.

Tags: in video target ctv

 
 

Ellis Communications renews with Comscore for TV measurement

2021-02-10 13:30:44| Digital TV News

Comscore (Nasdaq: SCOR) has announced a renewal agreement with Ellis Communications' KDOC-TV in Los Angeles. Ellis will continue to utilize Comscore's local TV measurement currency and its advanced audiences.

Tags: communications measurement ellis renews

 

Comscore brings cookie-free CTV audience targeting to Europe

2021-02-04 13:00:27| Digital TV News

Comscore (NASDAQ: SCOR) has announced the expansion of Predictive Audiences a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on CTV viewership behavior - starting with the UK and Germany.

Tags: europe audience brings targeting

 

Comscore and Ipsos extend audience measurement in Mexico

2021-02-03 17:30:27| Digital TV News

Comscore (NASDAQ: SCOR) has announced a new agreement with Ipsos to deliver enhanced measurement for the Mexican market. The companies plan to offer daily information, which can be examined individually at any time and place.

Tags: mexico audience extend measurement

 

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