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Tag: comment
How sustainability could change the authenticity message for big beer - Comment
2018-03-21 16:44:00| Daily beverage news and comment - from just-drinks.com
Heritage, provenance and authenticity have become industry buzzwords: Marketing experts have us believe that they are the attributes consumers desire - and the attributes a brand should fudge at its peril.
Tags: message
comment
big
beer
What's the best way to market spirits brands to female consumers? - Comment
2018-03-20 10:47:00| Daily beverage news and comment - from just-drinks.com
Is gender becoming an all-consuming issue in whisky? just-drinks' brown spirits commentator, Neil Ridley, certainly hopes not.
Tags: comment
market
female
brands
What can the beer industry learn from Carlsberg? - Comment
2018-03-16 12:43:00| Daily beverage news and comment - from just-drinks.com
If the principle lesson learned from just-drinks' analysis of Heineken's performance in the last five years is "don't panic", the overarching theme of Carlsberg's last half-decade of struggles might be the even more clichéd "don't put all your eggs in one basket". Said basket being, in this case, Russia.
Tags: comment
learn
industry
beer
Public Comment Kristin Bowling
2018-03-15 21:46:29| PortlandOnline
PDF Document, 47kbCategory: March 15, 2018
Tags: public
comment
bowling
kristin
What does the future of out-of-home advertising look like? - Comment
2018-03-14 17:12:00| Daily beverage news and comment - from just-drinks.com
On a recent night in London, behind King's Cross railway station, an ordinary-looking van has an extraordinary-looking pole sticking out of its roof. The 20-metre mobile mast is, say its creators, the future of outdoor billboard advertising; a new, disruptive technology in a field that - LED video screens notwithstanding - hasn't strayed too far beyond basic precepts of paper plastered to wood. Known as the Echo, the mast was created by Lightvert, a UK start-up that wants to take advertising to places it hasn't been before.
Tags: comment
future
advertising
outofhome
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