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Verizon Media and VIZIO announce connected TV advertising partnership
2021-04-29 16:00:14| Digital TV News
Verizon Media and VIZIO (NYSE: VZIO) have announced a cross-platform and connected TV (CTV) advertising partnership. Verizon Media gains DSP access to VIZIO's Inscape viewership data from more than 18M opted-in VIZIO Smart TVs.
Tags: media
advertising
partnership
connected
VIZIO files for initial public offering
2021-03-01 22:30:39| Digital TV News
VIZIO has announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock.
Tags: public
files
initial
offering
VIZIO Ads launches frequency control for Smart TV advertisers
2021-02-19 18:30:54| Digital TV News
VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
Tags: control
ads
smart
frequency
VIZIO taps Nielsen to measure advanced TV campaigns
2020-11-17 15:40:31| Digital TV News
VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
Tags: advanced
measure
campaigns
nielsen
Nielsen integrates data from DIRECTV and DISH STBs, VIZIO Smart TVs
2020-11-10 15:30:40| Digital TV News
Nielsen (NYSE: NLSN) has announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV.