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Tag: addressable
Comscore to provide measurement for Xandr's addressable offering
2019-08-14 14:30:09| Digital TV News
Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
Tags: provide
offering
measurement
addressable
Comscore and DISH Media surpass 100 DISH and Sling TV addressable ad campaigns
2019-06-20 13:30:57| Digital TV News
Comscore (NASDAQ: SCOR) has announced that DISH Media has completed more than 100 addressable advertising campaigns across DISH and Sling TV platforms, using Comscore as currency. DISH was one of the first platforms to launch national addressable advertising in 2012.
Tags: media
dish
campaigns
sling
Comcast partners with Charter, Cox on addressable advertising
2019-06-18 06:00:55| Digital TV News
Comcast has launched an initiative called 'On Addressability' that aims to create standards for addressable advertising. Comcast will partner with Charter Communications and Cox Media, the ad division of Cox Communications, on the project.
Tags: advertising
partners
charter
cox
Fox Corp and ad agencies join Project OAR addressable TV consortium
2019-06-13 17:00:20| Digital TV News
Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
Tags: tv
join
project
agencies
ProSiebenSat.1 and RTL Deutschland establish addressable TV JV
2019-06-05 18:40:46| Digital TV News
Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a partnership that will enable advertisers to target relevant audiences, in the area of addressable TV and online video, across their complete portfolios with just a few clicks.
Tags: deutschland
establish
jv
rtl
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