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Marketing options for your calf crop
2017-09-28 20:12:59| Beef
While the markets may be volatile, one point of consistency every fall is that there is a host of alternatives to evaluate when thinking about marketing calves.
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Five Content Marketing Trends to Watch for 2018 Get Ready for Wild Ride
2017-09-27 00:08:26| AutomotiveDigest.com - Automotive Industry News
Overall Situation with Content Marketing What Joe Pullizzi, CMI Founder, says: Native advertising is still the gateway drug Mobile, too, is getting more into content marketing programs Consumer Content Marketing continues to be the flavor of the month Evolution of the content marketing practice itself. Here are the five Marketing Trends: 1. Original Content more in demand and addictive 2. Onslaught of Acquisitions Build or Buy is the Question 3. Marketing as a Profit Center Content Monetization is here 4. Content Marketing Goes Worldwide Watch China 5. Turf War between PR, Marketing, Social Media & Content Developers Click and Gain the insightful detail in this link to Joe's Trends for Content Marketing
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Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising
2017-09-26 22:18:07| AutomotiveDigest.com - Automotive Industry News
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers. Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September. Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue. To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi. The Article Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising appeared first on Automotive Digest.
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B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC
2017-09-25 22:38:02| Marketing and Public Relations - M&O
According to an industry study published by Altimeter, 55% of marketers plan to increase budgets for influencer marketing and of those who use technology to manage programs, that number goes up to 77%. There’s plenty of optimism around influencer marketing. Theres also an increasing abundance of unfounded and opportunistic advice. Many smart B2B marketers accustomed… The post B2B Influencer Marketing Pro @LeeOdden Keynotes #InfluencerDays NYC appeared first on Newsroom.
Digital Summit Minneapolis: Another Perk for Work at TopRank Marketing
2017-09-22 21:03:56| Marketing and Public Relations - M&O
When Digital Summit Minneapolis arrived in August, it represented a major opportunity for our agency. Many of the brightest minds in marketing, all converging in our backyard? Youd better believe we were going to make our presence known. Over the course of the three-day conference, TopRank Marketing did just that by having ten of our team members attend the event. We presented, we listened, we networked, and we had a good bit of fun, too. No Milling About Taking place at beautiful Guthrie Theater in the historic mill district of Downtown Minneapolis, Digital Summit offered plenty of opportunities to sit back and revel in the scenery, but our attendees were rarely stationary. Two of TopRanks leaders spoke at the event, with Director of Agency Marketing Ashley Zeckman delivering a great presentation on creating the perfect content marketing recipe, and CEO Lee Odden bringing things home with a closing keynote on supercharging content with influencer marketing. The rest of the team stayed mobile, attending nearly every session and absorbing knowledge from the many experts taking stage. (Scroll down for a list of live blogs sharing insights from these sessions.) Additionally, we hosted a Supercharged Happy Hour on Monday at the nearby W XYZ Bar, with over 70 attendees stopping by to network and chat. We also held a VIP dinner with several speakers including keynoter Ann Handley, clients and local brand marketing executives on the final evening of the Summit. From Our View What led to a successful outing from TopRank Marketing at Digital Summit? Team members who participated agree this mostly ties to planning and setting clear goals. This was the first event I have ever attended where the group had an objective, says Steve Slater, Digital Advertising Manager. I think that gave everyone a mission and a set of activities that needed to be accomplished. Account Manager Elizabeth Williams agrees. I can't say that I've ever attended an event either with a formal objective, she says, and that was fantastic to feel empowered to reach certain goals. Williams adds that laying out a strategy around social engagement and content creation helped our organization maintain a visible digital presence throughout. Our Social Media Lead Debbie Friez played a big part in that. TopRank Marketing started the online conversation before the event started, Friez notes. We had blog posts, invites to events and social media posts promoting the Digital Summit When we arrived, we kept the momentum going. I had several people comment on how impressed they were with our team. Of course, it also helped that Zeckman and Odden generated buzz with their outstanding presentations on content marketing and B2B influencer marketing -- two prevalent themes at Digital Summit and cornerstones of the TopRank Marketing services. Everyone instantly knew our company thanks to Lee and Ashley's sessions, says Copywriter Anne Leuman. It made it easy to start conversations with others and invite them to our happy hour event. To learn more about those sessions, and others we covered on our blog, feel free to peruse the links below. TopRank Marketing Live Blogs from Digital Summit Minneapolis A Marketers Guide to Minneapolis 12 Must-See Speakers at Digital Marketing Summit Minneapolis 5 Ingredients to Master the Perfect Content Recipe How to Tame the Wild Wild West of Social Media: Reputation How to Use Audio to Engage Customers in a Connected World Elevate Your Marketing Career with One Simple Word: Strategy Lee Odden Shares How to Supercharge Your Content with Influencer Marketing Digital Summit Minneapolis: A Look Back at What We Learned There are many amazing marketing events and conferences all around the globe each year, giving businesses and agencies the chance to show their stuff and put their talent on display. But at Digital Summit Minneapolis, TopRank Marketing had home field advantage. We couldnt be more proud of the way our team brought their A-games and supercharged our presence. If you're intrigued to work with a team that takes things like attending conferences to the next level like TopRank Marketing does, be sure to check out our digital marketing careers page. We are growing and in search of top content, search, social, influencer and online advertising talent. The post Digital Summit Minneapolis: Another Perk for Work at TopRank Marketing appeared first on Newsroom.
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