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Why do consumers find wine so... boring? - Comment

2019-08-30 11:43:00| Daily beverage news and comment - from just-drinks.com

There aren't many drinks events that kick off with half an hour of folk music. Yet, here I was, notebook in hand, listening to the filigree guitar-work of musician Alasdair Roberts as he sang tales of love, loss and redemption. Granted, the pre-launch screening of 'The Amber Light' wasn't really a drinks event. Or, rather, it was and it wasn't - and that ambiguity was kind of the point.

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Why Diageo's Cuban rum play isn't enough to save the category - Comment

2019-08-29 14:17:00| Daily beverage news and comment - from just-drinks.com

Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.

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How concerned should the beer category be about the hard seltzer boom? - Comment

2019-08-28 12:25:00| Daily beverage news and comment - from just-drinks.com

Hard seltzers have hogged the headlines in recent months, particularly the category's perceived threat to beer. Our beer commentator, Stephen Beaumont, looks under the hood of the newcomer's numbers and considers how real the threat truly is.

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Why rye whisky is set to go global - Comment

2019-08-14 18:49:00| Daily beverage news and comment - from just-drinks.com

With its distinctly peppery, spicy flavour profile, rye whisky presents a challenge to the average consumer's palate, thinks Neil Ridley, but one that a new breed of whisky consumers appears keen to explore in more detail. So, why is the UK craft distilling scene getting excited for such an innovative, yet relatively extreme, spirit?

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What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment

2019-08-14 15:21:00| Daily beverage news and comment - from just-drinks.com

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of my life.

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