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Has the soft drinks category missed the premiumisation train? - Comment

2019-09-30 11:30:00| Daily beverage news and comment - from just-drinks.com

The UK's gin boom has allowed for a raft of innovation in the mixers segment. In turn, the availability of premium mixers has provided non-drinkers with more sophisticated options. But, where does this leave the rest of the soft drinks category, asks Lucy Britner.

Tags: comment category soft train

 

Why vodka's US woes could soon be drowned out by success elsewhere - Comment

2019-09-24 17:06:00| Daily beverage news and comment - from just-drinks.com

For the established vodka brands, the US has long been the outstanding market, initially driving the category's metoric growth but now accounting for much of its volumes. As the country remains key for vodka brand owners, category commentator Richard Woodard believes the rest of the world is fast catching up.

Tags: comment success elsewhere woes

 
 

Why low-alcohol is the next growth opportunity for beer - Comment

2019-09-23 19:38:00| Daily beverage news and comment - from just-drinks.com

Back from his long-haul travels, just-drinks' beer commentator, Stephen Beaumont, believes he has found an untapped growth opportunity for the world's brewers.

Tags: comment opportunity growth beer

 

Pernod Ricard breaks new boundaries with Chinese malt whisky distillery - Comment

2019-09-12 15:40:00| Daily beverage news and comment - from just-drinks.com

The recent unveiling of Pernod Ricard Asia's plans to produce China's first domestically-sourced single malt whisky is undoubtedly a landmark moment in brown spirits. Category commentator Neil Ridley considers whether Chinese whisky could become a contender to the other 'world whiskies'.

Tags: comment chinese breaks boundaries

 

Why Gen Z's interest in health & wellness should boost soft drinks innovation around Asian ingredients - Comment

2019-09-02 19:16:00| Daily beverage news and comment - from just-drinks.com

This month, soft drinks commentator Lucy Britner takes a closer look at the driving forces behind flavour migration in Asia-Pacific.

Tags: health comment interest soft

 

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