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Tag: advertising
MetaX Software partners with TCL FFalcon for Smart TV advertising
2020-04-22 12:00:27| Digital TV News
MetaX Software has announced that it will partner with TCL FFalcon in Latin America to enable advertising on TCL smart TVs, helping advertisers to target audiences on TV screens while complying with local data privacy regulations.
Tags: software
advertising
partners
smart
MediaKind enhances advertising portfolio
2020-04-21 08:30:18| Digital TV News
MediaKind has announced that its Advertising and Content Distribution Rights portfolio, PRISMA, has been reconfigured with a modular feature set. PRISMA Core and PRISMA Edge provide content distribution rights definition and enforcement and targeted advertising capabilities.
Tags: advertising
portfolio
enhances
enhances portfolio
FreeWheel unifies decisioning for direct sold and programmatic advertising
2020-04-14 19:30:38| Digital TV News
FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
Tags: direct
advertising
sold
unifies
Dont Stop Advertising During a Downturn
2020-04-13 14:52:00| Waste Age
The talk of a looming recession is swirling. And although anxiety is high among investors and businesses during this unprecedented time, there are opportunities for companies positioned well. It is human nature for company leaders to cut their
Tags: advertising
stop
downturn
Comscore and JW Player partner on contextual targeting for video advertising
2020-04-08 14:00:15| Digital TV News
Comscore (NASDAQ: SCOR) and JW Player have announced that Comscores brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback
Tags: video
advertising
partner
player
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