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Tag: advertising
NAD Evaluates Colgates Advertising Claims
2021-03-15 19:08:43| Happi Breaking News
Recommends that Colgate discontinue the claim that its product removes 10 years of yellow stains
Tags: advertising
claims
evaluates
Roku to acquire Nielsens Advanced Video Advertising business
2021-03-01 23:00:53| Digital TV News
Roku (NASDAQ: ROKU) has agreed to acquire Nielsens (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsens video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
Tags: business
video
advanced
advertising
SpotX to be provide SSP for LG Smart TV advertising
2021-02-11 14:30:20| Digital TV News
SpotX has announced a partnership with LG to serve as its primary supply-side platform (SSP) in the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services.
Tags: tv
provide
advertising
smart
RTL Group sells video advertising platform SpotX to Magnite
2021-02-05 10:09:00| Telecompaper Headlines
(Telecompaper) RTL Group said it is selling its video advertising platform SpotX to Magnite, a Los Angeles-based sell-side advertising platform, for an implied enterprise valuation of USD 1.17 billion...
Tags: video
group
advertising
platform
Orange promotes the positives of 5G with new advertising campaign
2021-02-03 01:00:00| Total Telecom industry news
This week sees the launch of Orange’s new educational campaign on the use cases of 5G in Luxembourg and France; “The most innovative thing about 5G is what we’ll do with it”. 5G’s launch has proved a controversial topic across Europe with 2020 seeing a rise in the anti…read more on TotalTele.com »
Tags: with
advertising
orange
campaign
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