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Tag: advertising
2021 shaping up to be year of programmatic TV advertising in Europe
2021-04-08 17:00:58| Digital TV News
According to a Hoppr commissioned survey, 87.4% of senior executives at communications service providers agree that programmatic advertising delivered through TVs and STBs will be an important source of revenue in Europe.
Tags: year
tv
advertising
europe
Deutsche Telekom installs small mobile systems in advertising pillars in Berlin
2021-03-30 09:41:00| Telecompaper Headlines
(Telecompaper) Deutsche Telekom said it is installing small mobile systems in advertising pillars in Berlin to improve network coverage. The so-called small cells expand the range of coverage and raise data speeds...
Tags: small
systems
mobile
advertising
UEI and Instreamatic collaborate on voice-interactive TV advertising
2021-03-26 00:30:36| Digital TV News
Universal Electronics Inc. (UEI) (NASDAQ: UEIC) is working with Instreamatic to bring Instreamatics interactive voice-enabled advertising to home entertainment devices such as STBs and smart TVs.
Tags: tv
advertising
collaborate
uei
FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
2021-03-25 13:30:24| Digital TV News
Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
Tags: offer
advertising
fox
vod
ucfunnel to deliver advertising via Express LUCK built Smart TVs
2021-03-17 18:30:50| Digital TV News
ucfunnel has announced a partnership with Express LUCK, an ODM manufacturer, to deliver data-driven advertisements using ucfunnel's marketing automation solution to Express LUCK's Smart TVs users.
Tags: advertising
built
express
smart
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