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Tag: advertising
Verizon Media and VIZIO announce connected TV advertising partnership
2021-04-29 16:00:14| Digital TV News
Verizon Media and VIZIO (NYSE: VZIO) have announced a cross-platform and connected TV (CTV) advertising partnership. Verizon Media gains DSP access to VIZIO's Inscape viewership data from more than 18M opted-in VIZIO Smart TVs.
Tags: media
advertising
partnership
connected
IBM extends Watson advertising AI to OTT media and streaming
2021-04-29 15:40:05| Digital TV News
IBM (NYSE: IBM) has expanded its IBM Watson Advertising Accelerator with the aim of using AI to dynamically optimize OTT ads for improved campaign outcomes, not dependent on traditional advertising identifiers.
Tags: media
advertising
ibm
extends
FreeWheel addressable technology unifies linear TV and digital video advertising
2021-04-14 17:30:36| Digital TV News
FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
Tags: video
technology
digital
advertising
Vodafone and TiVo enter targeted advertising partnership in Spain
2021-04-14 08:48:00| Telecompaper Headlines
(Telecompaper) TiVo said Vodafone Spain has activated the TiVo Sponsored Discovery product across the Vodafone TV platform in Spain to give content owners a new way to promote their content...
Tags: enter
advertising
spain
partnership
LTN Global launches universal signaling for linear addressable TV advertising
2021-04-12 14:30:44| Digital TV News
LTN Global has announced the launch of LTN Target, a universal signaling solution. LTN Target enables interoperability by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem.
Tags: advertising
global
universal
linear
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