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Tag: advertising
The Coca-Cola Co puts global advertising spend under review
2020-12-11 15:18:00| Daily beverage news and comment - from just-drinks.com
The Coca-Cola Co has launched a review of its global media buying as part of an ongoing businesses overhaul.
Tags: under
review
advertising
global
Spearad raises $1M+ seed funding for Addressable TV advertising
2020-12-10 16:30:08| Digital TV News
Spearad has secured over $1M in seed financing. The investment will be used for additional development of 'Selective Programmatic' and for building out the team to serve the company's international client base.
Tags: tv
advertising
funding
seed
SpotX releases 2021 video advertising trends report
2020-12-03 16:00:15| Digital TV News
SpotX has announced the release of its '2021 Global Video Advertising Trends' report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year.
Tags: video
report
advertising
releases
European Connected TV Initiative to explore advertising opportunities
2020-10-29 10:30:26| Digital TV News
The European Connected TV Initiative has launched with support from Google, Roku (Nasdaq: ROKU), Fincons Group and IPONWEB, focused on exploring the advertising opportunities emanating from the growth of CTV in Europe.
Tags: advertising
opportunities
european
explore
ITV launches Planet V addressable advertising platform
2020-10-05 12:00:46| Digital TV News
ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITVs VOD service, the ITV Hub.
Tags: advertising
platform
planet
launches
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