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Tag: advertising
O2 becomes first operator to join the Conscious Advertising Network
2020-06-18 02:00:00| Total Telecom industry news
Grossly exacerbated by the coronavirus pandemic, misinformation surrounding 5G continues to flourish, with conspiracy theories even linking it to the virus itself. Arson attacks on 5G towers (and in some cases, 4G towers mistaken for 5G) continue to take place across the UK and more broadly around the world. …read more on TotalTele.com »
Tags: join
network
advertising
operator
Advertising agency: 'Were desperate to get back to the office'
2020-06-18 01:08:24| BBC News | Business | UK Edition
The boss of advertising agency Atomic London says staff miss being able to bounce ideas off each other face-to-face.
Tags: to
back
office
advertising
State beef councils, NCBA expand digital beef advertising
2020-06-08 15:43:00| Beef
More than $1.1 million in state-controlled checkoff collections spent on digital campaigns so far in 2020.
Tags: state
digital
advertising
expand
Why COVID-19 is making soft drinks walk an advertising tightrope - comment
2020-06-01 17:56:00| Daily beverage news and comment - from just-drinks.com
Consumers' growing concerns about their health are not only well documented, but they're also a natural reaction to a global health crisis. But, several soft drinks and supplements companies are getting their messages wrong. Lucy Britner investigates.
Tags: comment
making
advertising
soft
Comcast, Charter, ViacomCBS to collaborate on targeted advertising with new joint venture
2020-05-29 16:19:00| Telecompaper Headlines
(Telecompaper) Comcast, Charter and ViacomCBS have announced a Blockgraph partnership and new joint venture, aimed at promoting advanced, and especially targeted, advertising for TV and video. The software platform provides audience insights for both media planning and measurement and de-identified targeted advertising. The partners said the technology will help media companies provide marketers with insights across their collective platforms, without relying only third parties.
Tags: advertising
joint
charter
targeted
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