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Omnichannel growth in focus at American Apparel

2015-02-24 16:36:04| Apparel - Topix.net

The company announced two leadership appointments: Thoryn Stephens has been named chief digital officer, a newly created position, and Cynthia Erland has been named SVP of marketing. "I am excited to welcome Thoryn and Cynthia to the Company," said Paula Schneider, CEO of American Apparel.

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First apparel size and fit project in the Middle East

2015-02-24 15:04:00| Daily apparel & textile news and comment - from just-style.com

Fashion retailers Splash and Iconic have launched their first 'fit' accredited ranges following what is thought to be the first ever garment sizing, fit and development project carried out in the Middle East.

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American Apparel in management team shake-up

2015-02-24 11:19:00| Daily apparel & textile news and comment - from just-style.com

American Apparel has further strengthened its management team with the appointment of Thoryn Stephens as its first chief digital officer.

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Bayer & IAF join on hiking apparel sector sustainability

2015-02-24 07:15:46| Footwear - Topix.net

Bayer MaterialScience and the International Apparel Federation have collaborated on improving innovation and sustainability in the apparel and footwear industry. As a first step, both partners have recently run a number of Insquin series workshops which took place across three continents.

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American Apparel Names Marketing, Digital Executives

2015-02-24 01:02:09| Apparel - Topix.net

American Apparel Inc. named marketing veteran Cynthia Erland to oversee the struggling retailer's marketing and communications functions and appointed Thoryn Stephens as its first chief digital officer, effective March 9. The youth-oriented chain, known for its T-shirts, leggings and sex-themed advertising, has been looking for a way forward after ousting founder and Chief Executive Dov Charney late last year.

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