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Tag: ctv
DoubleVerify introduces ad completion measurement tools for CTV
2020-07-17 15:30:02| Digital TV News
DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
Tags: tools
completion
measurement
introduces
SpotX finds 80% of CTV viewers watch ad-supported content
2020-07-15 14:30:08| Digital TV News
SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
Tags: content
watch
finds
viewers
DoubleVerify standardizes CTV app identifiers across platforms
2020-06-10 15:30:49| Digital TV News
DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
Tags: app
platforms
ctv
standardizes
CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach
2020-05-13 15:30:35| Digital TV News
Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).
MediaMath and TVSquared extend CTV attribution to EMEA
2020-05-06 09:30:38| Digital TV News
TVSquared has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
Tags: extend
attribution
emea
ctv
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