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DoubleVerify introduces ad completion measurement tools for CTV

2020-07-17 15:30:02| Digital TV News

DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.

Tags: tools completion measurement introduces

 

SpotX finds 80% of CTV viewers watch ad-supported content

2020-07-15 14:30:08| Digital TV News

SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.

Tags: content watch finds viewers

 
 

DoubleVerify standardizes CTV app identifiers across platforms

2020-06-10 15:30:49| Digital TV News

DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.

Tags: app platforms ctv standardizes

 

CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach

2020-05-13 15:30:35| Digital TV News

Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).

Tags: video years point share

 

MediaMath and TVSquared extend CTV attribution to EMEA

2020-05-06 09:30:38| Digital TV News

TVSquared has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).

Tags: extend attribution emea ctv

 

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