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Tag: ctv
HUMAN discovers and disrupts CTV ad fraud botnet
2021-04-21 15:30:51| Digital TV News
HUMAN has discovered a CTV ad fraud botnet consisting of nearly a million infected mobile Android devices pretending to be millions of people watching ads on smart TVs and other devices.
Tags: human
fraud
discovers
ctv
Innovid enables programmatic interactive CTV ad buying at scale
2021-04-19 18:30:42| Digital TV News
Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.
Tags: scale
buying
interactive
enables
SpotX expands privacy-compliant CTV audience data tools
2021-04-16 14:30:03| Digital TV News
SpotX has developed a suite of audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.
Tags: data
tools
audience
expands
Research suggests CTV ads more effective than linear
2021-04-14 15:30:56| Digital TV News
Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
Tags: research
effective
ads
suggests
PubMatic to integrate Samba TV data for CTV audience targeting
2021-04-09 13:00:35| Digital TV News
Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
Tags: data
audience
integrate
targeting