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HUMAN discovers and disrupts CTV ad fraud botnet

2021-04-21 15:30:51| Digital TV News

HUMAN has discovered a CTV ad fraud botnet consisting of nearly a million infected mobile Android devices pretending to be millions of people watching ads on smart TVs and other devices.

Tags: human fraud discovers ctv

 

Innovid enables programmatic interactive CTV ad buying at scale

2021-04-19 18:30:42| Digital TV News

Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.

Tags: scale buying interactive enables

 
 

SpotX expands privacy-compliant CTV audience data tools

2021-04-16 14:30:03| Digital TV News

SpotX has developed a suite of audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way.

Tags: data tools audience expands

 

Research suggests CTV ads more effective than linear

2021-04-14 15:30:56| Digital TV News

Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.

Tags: research effective ads suggests

 

PubMatic to integrate Samba TV data for CTV audience targeting

2021-04-09 13:00:35| Digital TV News

Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.

Tags: data audience integrate targeting

 

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