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Tag: ctv
video intelligence applies contextual technology to CTV advertising
2021-07-09 09:57:01| Digital TV News
July 8, 2021 video intelligence (vi) aims to aide both publishers and brands with contextual technology. For CTV channels and apps, an integration with vi's technology adds new layers of contextual data to existing content.
Tags: video
technology
advertising
applies
Magnite acquires CTV ad serving platform SpringServe
2021-07-01 19:01:39| Digital TV News
July 1, 2021 Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
Tags: serving
platform
acquires
ctv
Smart AdServer acquires CTV and video ad platform DynAdmic
2021-07-01 10:12:01| Digital TV News
June 30, 2021 Smart AdServer has announced the acquisition of DynAdmic. DynAdmic's proprietary audio and video content recognition technology offers advertisers a unique cookie-free contextual targeting solution.
Tags: video
smart
platform
acquires
Xandr unifies audiences across CTV and linear addressable
2021-06-30 10:00:46| Digital TV News
June 29, 2021 Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
Tags: linear
audiences
ctv
addressable
TVision measures viewer engagement across CTV and linear
2021-06-28 08:40:15| Digital TV News
June 24, 2021 TVision has introduced a CTV Planning tool that allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV walled gardens - reporting how people really watch TV.
Tags: measures
linear
engagement
viewer
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