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VlogBox uses Protected Media SDK for CTV ad fraud detection

2021-04-06 14:40:26| Digital TV News

VlogBox has forged a partnership with Protected Media to improve fraud detection on its platform. VlogBox's applications are now fitted with Protected Medias SDK, a cybersecurity solution for the CTV ad ecosystem.

Tags: media protected fraud detection

 

Global programmatic CTV ad spend increases 2.2x in 2020

2021-03-23 14:30:35| Digital TV News

Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.

Tags: global spend increases ctv

 
 

DoubleVerify uncovers SSAI fraud hijacking CTV device sessions

2021-03-04 18:30:05| Digital TV News

DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.

Tags: device sessions fraud ctv

 

Comscore and Samba TV extend CTV data partnership to Australia

2021-02-24 21:30:55| Digital TV News

Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.

Tags: data australia partnership extend

 

ENGINE launches cookieless data solutions for CTV and omnichannel media

2021-02-24 16:00:32| Digital TV News

ENGINE has announced ENGINE Device Graph+, expanding its cookieless offering with a suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments.

Tags: data media solutions engine

 

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