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Tag: ctv
VlogBox uses Protected Media SDK for CTV ad fraud detection
2021-04-06 14:40:26| Digital TV News
VlogBox has forged a partnership with Protected Media to improve fraud detection on its platform. VlogBox's applications are now fitted with Protected Medias SDK, a cybersecurity solution for the CTV ad ecosystem.
Tags: media
protected
fraud
detection
Global programmatic CTV ad spend increases 2.2x in 2020
2021-03-23 14:30:35| Digital TV News
Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
Tags: global
spend
increases
ctv
DoubleVerify uncovers SSAI fraud hijacking CTV device sessions
2021-03-04 18:30:05| Digital TV News
DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.
Tags: device
sessions
fraud
ctv
Comscore and Samba TV extend CTV data partnership to Australia
2021-02-24 21:30:55| Digital TV News
Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.
Tags: data
australia
partnership
extend
ENGINE launches cookieless data solutions for CTV and omnichannel media
2021-02-24 16:00:32| Digital TV News
ENGINE has announced ENGINE Device Graph+, expanding its cookieless offering with a suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments.
Tags: data
media
solutions
engine
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