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Tag: ctv
Extreme Reach and BrightLine power interactive personalized ads for CTV
2021-08-20 09:23:40| Digital TV News
August 18, 2021 Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
DoubleVerify neutralizes SmokeScreen CTV fraud scheme
2021-08-17 10:03:31| Digital TV News
August 12, 2021 DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions even when the screen is off.
Tags: scheme
fraud
ctv
smokescreen
Undertone launches CTV ad solution for improved consumer engagement
2021-07-27 18:44:45| Digital TV News
July 27, 2021 Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
Tags: solution
consumer
improved
engagement
DoubleVerify earns MRC accreditation for CTV solutions
2021-07-23 12:00:03| Digital TV News
July 27, 2021 DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
Tags: solutions
accreditation
earns
mrc
Innovid quantifies CTV impact on advertising in the U.S.
2021-07-21 10:38:29| Digital TV News
July 20, 2021 Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
Tags: the
us
advertising
impact
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