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Tag: ctv
CTV insights business, App Science, launches from stealth
2020-12-16 15:30:59| Digital TV News
App Science has announced its official launch. App Science correlates mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences.
Tags: business
science
app
insights
Nielsen to measure CTV campaigns on YouTube & YouTube TV
2020-10-15 15:30:43| Digital TV News
Nielsen has announced that it will measure YouTubes streaming TV inventory to help media buyers and sellers better understand and verify audiences on the YouTube and YouTube TV apps on connected TVs.
Tags: tv
measure
youtube
campaigns
EMX onboards Inscape data for CTV 'Incremental Reach Measurement'
2020-08-25 15:30:41| Digital TV News
EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.
Tags: data
reach
measurement
incremental
CTV more effective than linear in driving consumer behaviors
2020-08-25 15:00:09| Digital TV News
Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
Tags: effective
consumer
driving
linear
Survata announces enhanced CTV measurement suite
2020-08-05 15:00:43| Digital TV News
Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
Tags: suite
enhanced
measurement
announces
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