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Tag: ctv
Comscore and MediaMath target CTV and video in LATAM
2021-02-18 13:30:28| Digital TV News
Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution for Latin America using MediaMath's demand-side platform.
TheViewPoint certified by Innovid to run interactive CTV ads
2021-02-12 12:00:50| Digital TV News
TheViewPoint is now certified by Innovid to run Interactive CTV ads. Certification allows TheViewPoint to assist publishers in running various advanced ad formats, from overlays to image galleries and carousels.
Tags: run
ads
certified
interactive
Comscore brings cookie-free CTV audience targeting to Europe
2021-02-04 13:00:27| Digital TV News
Comscore (NASDAQ: SCOR) has announced the expansion of Predictive Audiences a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on CTV viewership behavior - starting with the UK and Germany.
Tags: europe
audience
brings
targeting
Unruly launches self-service tools for CTV and OTT publishers
2021-01-27 15:30:10| Digital TV News
Unruly has launched a self-service platform, UnrulyX CTRL, that enables publishers to set up programmatic deals across their CTV, video and banner inventory, giving advertisers around the world access to their audiences.
Tags: tools
publishers
launches
ott
DoubleVerify earns MRC accreditation for CTV measurement
2021-01-14 15:30:34| Digital TV News
DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
Tags: measurement
accreditation
earns
mrc
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