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Comscore and MediaMath target CTV and video in LATAM

2021-02-18 13:30:28| Digital TV News

Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution for Latin America using MediaMath's demand-side platform.

Tags: in video target ctv

 

TheViewPoint certified by Innovid to run interactive CTV ads

2021-02-12 12:00:50| Digital TV News

TheViewPoint is now certified by Innovid to run Interactive CTV ads. Certification allows TheViewPoint to assist publishers in running various advanced ad formats, from overlays to image galleries and carousels.

Tags: run ads certified interactive

 
 

Comscore brings cookie-free CTV audience targeting to Europe

2021-02-04 13:00:27| Digital TV News

Comscore (NASDAQ: SCOR) has announced the expansion of Predictive Audiences a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on CTV viewership behavior - starting with the UK and Germany.

Tags: europe audience brings targeting

 

Unruly launches self-service tools for CTV and OTT publishers

2021-01-27 15:30:10| Digital TV News

Unruly has launched a self-service platform, UnrulyX CTRL, that enables publishers to set up programmatic deals across their CTV, video and banner inventory, giving advertisers around the world access to their audiences.

Tags: tools publishers launches ott

 

DoubleVerify earns MRC accreditation for CTV measurement

2021-01-14 15:30:34| Digital TV News

DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.

Tags: measurement accreditation earns mrc

 

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