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Tag: advertising
Innovid quantifies CTV impact on advertising in the U.S.
2021-07-21 10:38:29| Digital TV News
July 20, 2021 Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
Tags: the
us
advertising
impact
HbbTV releases Targeted Advertising specification for TV sets in STB markets
2021-07-21 10:25:40| Digital TV News
July 20, 2021 The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
Tags: advertising
sets
releases
markets
video intelligence applies contextual technology to CTV advertising
2021-07-09 09:57:01| Digital TV News
July 8, 2021 video intelligence (vi) aims to aide both publishers and brands with contextual technology. For CTV channels and apps, an integration with vi's technology adds new layers of contextual data to existing content.
Tags: video
technology
advertising
applies
'Go Addressable' TV advertising initiative launched in the U.S.
2021-06-22 15:00:07| Digital TV News
Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
Tags: the
us
advertising
initiative
View TV Group selects CommScope advertising technology
2021-06-21 14:30:14| Digital TV News
CommScope has announced that View TV Group has selected CommScope's manifest manipulation software to strengthen its broadcast CDN solution with additional dynamic ad insertion functionality.
Tags: view
group
technology
advertising
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