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Tag: ctv
Comscore delivers TV audience data to CTV Media
2019-10-03 14:40:11| Digital TV News
Comscore (NASDAQ: SCOR) has announced a partnership with CTV Media to provide audience data for all clients on a regional and national scale. CTV Media provides data-driven media solutions to advertising agencies for linear & connected TV.
Tags: data
media
audience
delivers
More than 50% of video ad impressions served by Extreme Reach now on CTV
2019-10-02 15:00:05| Digital TV News
Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions twice that of mobile according to the latest Video Benchmarks report from Extreme Reach (ER).
Telaria introduces Audience Connect addressable CTV solution
2019-09-26 14:30:12| Digital TV News
Telaria (NYSE:TLRA) has launched Audience Connect for publishers and marketers, a suite of products built for CTV/OTT, mobile, and desktop. Audience Connect makes it easy for marketers to deliver on-target campaigns, spanning multiple addressable criteria.
Tags: solution
connect
audience
introduces
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
2019-09-11 16:30:43| Digital TV News
Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
Tags: tech
guidelines
audience
lab
Telaria/Sling TV study shows CTV key to reaching GenZennial voters
2019-08-07 14:30:07| Digital TV News
Telaria (NYSE:TLRA) has published research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach U.S. GenZennial voters, regardless of party affiliation.
Tags: key
study
shows
reaching
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